The businesses that thrive in the next decade will be the ones that embrace intelligent automation today.
AI . FOR. LOCAL. BUSINESS
Hi There. We’re Northern Rivers AI
WE BUILD AI THAT ACTUALLY WORKS FOR YOUR BUSINESS
Look, we get it. You're drowning in subscriptions that almost do what you want, or you know you should be doing something with AI but where do you even start?
Here's what we believe: good AI should feel like magic, but getting there shouldn't feel like rocket science.
Our approach is simple: we look at where you're spending time on tasks that could run themselves,then we build the systems to make it happen.
Custom AI that fits like a glove. Built for your business, not everyone else's.
Everything we build starts with a simple conversation about your actual day-to-day challenges. No tech jargon, no overwhelming feature lists - just an honest chat about what's eating up your time and what success looks like for you.
Operations
You're tired of doing the same tasks every Tuesday. Your team is drowning in scheduling conflicts and inventory headaches. Or you just want to leave the office knowing everything's handled. We build systems that keep your business humming while you focus on the big picture.
Marketing
You're posting the same content on repeat. You're spending Sundays writing newsletters. Or you want your brand working 24/7 without burning out your team. We build marketing that runs itself so you can focus on what you do best.
Sales
You're losing track of leads in your inbox. You forget to follow up on quotes until it's too late. Or you want a system that nurtures prospects while you sleep. We create automation that turns more conversations into customers.
WHO WE HELP
We work with small and medium businesses across all industries. Every business is different, so we start with an audit to understand your specific challenges, then build solutions that actually fit how you work. Here's what that looks like:
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Streamline project management and client communication while reducing administrative overhead. Think automated quote follow-ups, integrated job scheduling, client communication workflows that keep projects on track, automated invoicing, and content marketing that showcases your best work.
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Enhance customer experience and inventory management while streamlining daily operations. We're talking automated inventory alerts, customer loyalty programs, social media automation, sales analytics dashboards, and multi-channel inventory that actually syncs.
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Optimize client experience and business operations while reducing manual booking management. Smart booking systems, client retention workflows, inventory management with automatic reorders, review collection automation, and content marketing for your services.
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Increase conversion rates and customer lifetime value through intelligent automation. Abandoned cart recovery, automated email sequences, cross-channel inventory management, customer service automation, and content marketing for product launches.
LETS CHAT
Start with a free audit of your business and figure out if we're a good fit
WHAT DRIVES US
At the end of the day, it's all about getting your life back. These are the principles that guide everything we build:
Time is everything
The ultimate measure of our work isn't how impressive the technology is - it's whether you get your evenings and weekends back. Good automation should feel invisible, freeing you to focus on what only you can do.
People over process
We believe humans should drive technology, not the other way around. Every system we build starts with understanding how you and your team actually work. If it doesn't make your life genuinely easier and more enjoyable, we haven't done our job.
Quietly cutting edge
We stay ahead of AI developments not to chase trends, but to find genuinely useful tools before everyone else does. We test, filter, and implement the advances that actually help small businesses, leaving the hype for others.
Built for small business
The solutions that work for massive companies often create more complexity for smaller teams. We design systems that fit naturally into how you already operate.
Human
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Notes from our blog
AI concepts for real people
AI sounds like the future — but for small business owners, it often feels like chaos. A sea of tools, subscriptions, and jargon promising to save time but delivering more overwhelm. The hesitation makes sense. But something’s shifting. When AI is thoughtfully built around the way small businesses actually work, it stops feeling like technology — and starts feeling like finally getting the support that’s been missing.